Design the plane as you fly it-with precision
About us
We're pragmatic dreamers who turn dreams into reality
With over 10 years of sprinting alongside founders, DreamLab is the design partner startups lean on when speed and excellence matter most. We move like startups, think like VCs, design like magicians and inspire like storytellers. After helping over 200 founders in the last 3 years, we've streamlined our processes for speed. Without sacrificing quality.
Behind every project is a cross-disciplinary team of creative minds with deep expertise. We're a tight knit team across the world—with core full timers in Australia and the US—meaning we can execute around the clock.
Every single person on the team is multi-disciplinary. Whether that's designers who can write, developers who can design, strategists who can PM - making every project rich in perspective without losing time. In short, DreamLab is the design partner startups lean on when speed and excellence matter most.
Leadership
Joumana Elomar
With more than 10 years in startups, Joumana leads the creative team. Formerly a founder herself, she's fluent in startups, sprints and VC speak. She’s helped hundreds of founders stand out from the competition — from over 200 first-time founders to second-time founders from tech giants like Canva, Sonder and Firmable. Born a dreamer, she discovered pragmatism in her early 20s after leading design and special projects in an edtech startup. She dreams in pixels, puns and paradoxes.
Alex Tatoulis
As Head of Digital Strategy, Alex is an avid storyteller, strategist and AI-enthusiast. A man of many talents, he lives to help founders cut through the noise by nailing their narrative. For the past 6+ years, he's turned chaos into magic at major creative agencies and tech startups like Afterpay. An entrepreneur at heart, he has a knack for dropping AI into casual conversation, spends his weekends writing about tech and dreams about designing inclusive wellness spaces.
We specialise in crafting sites, decks and brands that stand out from the competition
Services
Websites
Wow the world. From pre-launch to product-market fit, capture the market with an extraordinary website that creates buy-in, excitement and strong credibility.
Decks
Close your round with a compelling deck. We create decks that capture investor attention, create FOMO and make it a no-brainer to join the rocketship.
Brands
Dominate the market with a brand people can't stop talking about. We create compelling brands - from clever naming and messaging all the way to visual identities.
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Need an ongoing design partner? For select startups, we'll work closely with your marketing team to design assets that drive awareness, demand, and conversions.
Services
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FAQs
Our sprints are designed to be efficient, effective and transparent. We start every project with a kickoff discovery quiz to understand your needs as well as go deep in the space. We then move to design concepts, iterations and final delivery. Every sprint is marked by clear delivery milestones. In the event that we need to pause, we offer 1 pause per sprint.
For a select number of startups, we'll work closely with your marketing team on retainer base. We push to set up brand and website sprints so that each team can self-maintain their sites and remove dependencies on external partners. But in the event that you’re growing really quickly and need extra hands, we’re open to chatting if we’ve collaborated before. Every retainer client undergoes an alignment sprint - which is a shorter period to see if we gel well together!
We do project pricing (based on the type of sprint) as well as ongoing retainers. 90% of our projects fall under a brand or website sprint. This is a set number of weeks that we’ve mapped to a T to keep things tight. Some teams opt to add extra weeks if they want to go deeper on exploratory work.
For most projects, you’ll have dedicated calls with your Project Lead. If we’re working async, then Loom and Figma comments are our favourite. For quick comments, we prefer Figma comments (rather than Slack!) as that way it’s all in one place.
Absolutely! We love collaborating with you live. Most projects run with scheduled calls that keep the sprint moving. Every project starts with a kickoff call. We also offer strategy calls if needed, but we prefer to protect our designers time so they can focus.
DreamLab
