You bring the vision. We bring the precision.

Strategic narratives, brands, and websites—delivered in weeks, not months. Trusted by over 250 ambitious founders from Syd to SF.

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The dream team for founders who move fast and with precision.

With over 10 years of sprinting alongside founders, DreamLab is the creative partner startups lean on when speed and excellence matter most. We move like startups, think like VCs, design like magicians and inspire like storytellers.

Whether they're emerging from stealth, finding product-market-fit or closing the next round, we help startups make their dreams a reality. After sprinting with hundreds of founders, we streamlined our process for speed. Without sacrificing quality.

250 +

Happy founders over 3 years

$

180 M+

Millions raised by our founders

Featured projects

Website for med-tech startup Diagnose to build trust with partners. Team secured $3M grant post-launch.

LIFE SCIENCE, AI, WEB

A fresh brand, narrative and website to help Coherence look 100x bigger and close their next raise.

NEURO-TECH, AI, BRAND, WEB, NARRATIVE, DECK

Website for Blackbird Foundation - elevating their digital presence with a dynamic design.

VENTURE FOUNDATION, WEB

A modern, trustworthy, and high-performance website for Veraty AI.

LEGAL-TECH, AI, WEBS

Crafting a memorable brand for Iceberg Quantum's emergence from stealth.

DEEP TECH, AI, BRAND, WEB

All Work

We specialise in crafting the stories, brands and sites that shape what’s next

Narratives

Get a compelling narrative that wins investors’ minds, captures customers’ hearts, and aligns your team—giving everyone a powerful reason to believe in your next move.

BRAND STRATEGY

PRODUCT MARKETING

MESSAGING FRAMEWORKS

NAMING

Brands

Dominate the market with a brand people can't stop talking about. We create compelling brands - from clever naming and messaging all the way to visual identities.

VISUAL IDENTITIES

NAMING

MESSAGING

Decks

Close your round with a compelling deck. We create decks that capture investor attention, create FOMO and make it a no-brainer to join the rocketship.

DECK STRATEGY

DECK DESIGN

Websites

Wow the world. From pre-launch to product-market fit, capture the market with an extraordinary website that creates buy-in, excitement and strong credibility.

UX/UI DESIGN

ANIMATION

3D RENDERS

CONVERSION

Hear from the founders
shaping what’s next

I couldn't thank Joumana enough for giving my startups the firepower needed to grow and scale! Joumana magically transformed vague, high-level ideas, into reality within a day, and can think BEYOND designs: she took the time to understand our business, our clients, and we they are looking for.

Lindsey Dang, CEO of Wrise AI

So impressed with Dream Lab's unparalleled responsiveness and open communication throughout our collaboration. Their infectious energy and remarkable design elevated our project, making them the perfect partner for anyone seeking a digital presence.”

Lisa Miller, CEO of Wedgetail

Truly awesome to work with Joumana and the team - such positive vibrant energy! Joumana delivered an exceptional design - she leads with creativity and has a great intuition for translating our ideas. Would certainly recommend.

Eamonn Colley, Co-CEO of Vexev

An exceptional experience from start to finish. What truly set them apart was their collaborative approach and deep understanding of the unique challenges startups face.

Sarah Fleetwood, Product Designer of Veraty AI

Joumana is a design genius, one of the nicest humans on the planet and a true superhuman turning around high quality work in seemingly no time. You can be guaranteed that I will work with her again, and again.

Rene Velasquez, Managing Partner of Valitera

A dream to work with. Do your team members and brand a favour--book in to work with Skale Studio."

Brianna Macdonald, CEO of The Care Co

I couldn't be happier with the results. These people are true experts in their field.

Emma Jones, CEO of T-EDI

A truly unique collaboration. From the start, they were trusted partners. They’re creative, flexible and passionate about what they do, and they deliver amazing results.

Maria Catanzariti, Head of Communications at Square Peg

Working with Dream Lab was a true delight. Jo's openness and flexibility made our design jams super productive and a highlight of my week!

Mick Viney, Head of Technology at SquarePeg

A game changer. Their vibrant energy and industry creativity, brought our brand to life. Jo seamlessly guided us every step of the way. Jo was always there to ideate and we always felt like she was part of our startup.

Bryan Oh, CEO of NEU Battery

A dream to work with. Skale are incredibly skilled and efficient. and Joumana really understands how startups and their users work. We’ve learned a lot from working with her!

Suzy Ahn, Head of Marketing at Nullify AI

The whole process was frictionless and we never had to worry or manage anything. They're wonderful people and extremely good at what they do. We couldn't be happier and strongly recommend them, especially to other deep-tech startups!

Felix Thomsen, CEO of Iceberg Quantum

Skale was the rehab I needed after a lifetime of agency scar tissue. Easiest recommendation of my life.

Mohamed Ismail, CEO of Hatchery

Results exceeded expectations. Joumana, an exceptional talent, skillfully led the creative process, making it thoroughly enjoyable.

Jack Bowcott, CEO of Goki

Outstanding to work with. Their energy was infectious, and they delivered with speed and flexibility. The result: a site we’re genuinely proud of. Incredible team, great outcome.

Adam Milgrom, Partner of Giant Leap

"An absolute joy to work with Joumana and her team. Like the Genie from Aladdin, they deliver with boundless creativity, infectious energy, and a touch of magic to turn your ideas into reality. “

Eldin Rostom, CEO of Diag-nose

"From the getgo, Dream Lab was a strategic and creative partner we could trust. They delivered exactly what we needed at the pace and ambition we wanted."

Pasha Ryan, CEO of A1Base

Nailed our landing page. Weekly WIP calls, and slack made everything move smoothly. We didn’t have to chase anything.

Gabe Hutcheon, Founder of Exposure

You (and the team) did a great job. It’s a brilliant final result.

Leigh Jasper, Co-CEO of Firmable

There is no one who comes close to matching Dream Lab's level of professionalism, skill, quality, and value.

John Suntup, Founder of ACE Ventures

A rare combination of brilliant project management, crystal-clear communication, and genuine creative partnership. The end result exceeded our wildest expectations.

Joel Connolly, Head of Blackbird Foundation

Lindsey Dang, CEO of Wrise AI

Lisa Miller, CEO of Wedgetail

Eamonn Colley, Co-CEO of Vexev

An exceptional experience from start to finish. What truly set them apart was their collaborative approach and deep understanding of the unique challenges startups face.

Sarah Fleetwood, Product Designer of Veraty AI

Rene Velasquez, Managing Partner of Valitera

A dream to work with. Do your team members and brand a favour--book in to work with Skale Studio."

Brianna Macdonald, CEO of The Care Co

I couldn't be happier with the results. These people are true experts in their field.

Emma Jones, CEO of T-EDI

A truly unique collaboration. From the start, they were trusted partners. They’re creative, flexible and passionate about what they do, and they deliver amazing results.

Maria Catanzariti, Head of Communications at Square Peg

Working with Dream Lab was a true delight. Jo's openness and flexibility made our design jams super productive and a highlight of my week!

Mick Viney, Head of Technology at SquarePeg

Bryan Oh, CEO of NEU Battery

A dream to work with. Skale are incredibly skilled and efficient. and Joumana really understands how startups and their users work. We’ve learned a lot from working with her!

Suzy Ahn, Head of Marketing at Nullify AI

Felix Thomsen, CEO of Iceberg Quantum

Skale was the rehab I needed after a lifetime of agency scar tissue. Easiest recommendation of my life.

Mohamed Ismail, CEO of Hatchery

Results exceeded expectations. Joumana, an exceptional talent, skillfully led the creative process, making it thoroughly enjoyable.

Jack Bowcott, CEO of Goki

Outstanding to work with. Their energy was infectious, and they delivered with speed and flexibility. The result: a site we’re genuinely proud of. Incredible team, great outcome.

Adam Milgrom, Partner of Giant Leap

"An absolute joy to work with Joumana and her team. Like the Genie from Aladdin, they deliver with boundless creativity, infectious energy, and a touch of magic to turn your ideas into reality. “

Eldin Rostom, CEO of Diag-nose

"From the getgo, Dream Lab was a strategic and creative partner we could trust. They delivered exactly what we needed at the pace and ambition we wanted."

Pasha Ryan, CEO of A1Base

Nailed our landing page. Weekly WIP calls, and slack made everything move smoothly. We didn’t have to chase anything.

Gabe Hutcheon, Founder of Exposure

You (and the team) did a great job. It’s a brilliant final result.

Leigh Jasper, Co-CEO of Firmable

There is no one who comes close to matching Dream Lab's level of professionalism, skill, quality, and value.

John Suntup, Founder of ACE Ventures

A rare combination of brilliant project management, crystal-clear communication, and genuine creative partnership. The end result exceeded our wildest expectations.

Joel Connolly, Head of Blackbird Foundation

Lindsey Dang, CEO of Wrise AI

Lisa Miller, CEO of Wedgetail

Eamonn Colley, Co-CEO of Vexev

An exceptional experience from start to finish. What truly set them apart was their collaborative approach and deep understanding of the unique challenges startups face.

Sarah Fleetwood, Product Designer of Veraty AI

Rene Velasquez, Managing Partner of Valitera

A dream to work with. Do your team members and brand a favour--book in to work with Skale Studio."

Brianna Macdonald, CEO of The Care Co

I couldn't be happier with the results. These people are true experts in their field.

Emma Jones, CEO of T-EDI

A truly unique collaboration. From the start, they were trusted partners. They’re creative, flexible and passionate about what they do, and they deliver amazing results.

Maria Catanzariti, Head of Communications at Square Peg

Working with Dream Lab was a true delight. Jo's openness and flexibility made our design jams super productive and a highlight of my week!

Mick Viney, Head of Technology at SquarePeg

Bryan Oh, CEO of NEU Battery

A dream to work with. Skale are incredibly skilled and efficient. and Joumana really understands how startups and their users work. We’ve learned a lot from working with her!

Suzy Ahn, Head of Marketing at Nullify AI

Felix Thomsen, CEO of Iceberg Quantum

Skale was the rehab I needed after a lifetime of agency scar tissue. Easiest recommendation of my life.

Mohamed Ismail, CEO of Hatchery

Results exceeded expectations. Joumana, an exceptional talent, skillfully led the creative process, making it thoroughly enjoyable.

Jack Bowcott, CEO of Goki

Outstanding to work with. Their energy was infectious, and they delivered with speed and flexibility. The result: a site we’re genuinely proud of. Incredible team, great outcome.

Adam Milgrom, Partner of Giant Leap

"An absolute joy to work with Joumana and her team. Like the Genie from Aladdin, they deliver with boundless creativity, infectious energy, and a touch of magic to turn your ideas into reality. “

Eldin Rostom, CEO of Diag-nose

"From the getgo, Dream Lab was a strategic and creative partner we could trust. They delivered exactly what we needed at the pace and ambition we wanted."

Pasha Ryan, CEO of A1Base

Nailed our landing page. Weekly WIP calls, and slack made everything move smoothly. We didn’t have to chase anything.

Gabe Hutcheon, Founder of Exposure

You (and the team) did a great job. It’s a brilliant final result.

Leigh Jasper, Co-CEO of Firmable

There is no one who comes close to matching Dream Lab's level of professionalism, skill, quality, and value.

John Suntup, Founder of ACE Ventures

A rare combination of brilliant project management, crystal-clear communication, and genuine creative partnership. The end result exceeded our wildest expectations.

Joel Connolly, Head of Blackbird Foundation

Accelerate your vision. At speed and with precision.

Book a call

You bring the vision. We bring the precision.

The dream team for founders who move fast and with precision.

250

+

$

180

M+

Featured projects

We specialise in crafting the stories, brands and sites that shape what’s next

Narratives

Brands

Decks

Websites

Hear from the founders shaping what’s next

Accelerate your vision. At speed and with precision.

DreamLab

Hear from the founders
shaping what’s next